Video marketing drives site traffic for apparel retailers
Video content marketing’s value continues to grow, and apparel marketers may have the most to gain from producing high-quality, branded video.
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Companies using diverse web marketing strategies
A survey from SEOmoz found companies are investing multichannel web presences to improve brand visibility across the internet.
Video content marketing goes mobile with ads in YouTube’s apps
Google reported on its Mobile Ads blog that mobile YouTube users will now see marketing content before the videos they’ve selected.
Facebook video content consumption grows in July
Facebook was the second most popular platform for viewing video content in July, and pairing video marketing with a social presence can help companies boost brand visibility and site traffic.
Bing integrates Quora data with social sidebar
Quora announced that data from the platform will be included in Bing’s social sidebar tool.
Overcoming buy-in obstacles key to content marketing success [Interview]
Dorothy Davis, content director for PennEnergy, said in an interview with Brafton that internal alignment and buy-in has played a large role in content marketing’s success for her company.
SEO content marketing appeals to prospects on the go
Americans are spending more time on their smartphones, and marketers can improve appeal to these consumers with mobile-optimized websites and content.
Panda 3.9.1 rolled out on Monday: Minimal SEO impact
Google Panda 3.9.1 rolled out on Monday with minimal SEO impact experienced.
Web marketing appeals to 76 percent of men who prefer internet to TV
Three-quarters of men prefer the internet to television for both entertainment and research, which marketers can use to drive sales on the web.
New Google search feature: Preferences follow users across platforms
Google announced this week that users can now save their search settings across platforms and devices, further demonstrating the company’s insistence on quality user experiences.