Bing tests product listings on SERPs
The Rimm-Kaufman Group reported that Bing is currently testing product listing ads on its SERPs.
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Total video consumption drops in June, but ad content grows to 11 billion
ComScore found that more than 11 billion video ads were viewed in June, which demonstrated further growth from May’s 10 billion.
Pinterest adds Categories to help users find relevant content
Pinterest has rolled out a Categories tab that will help users navigate to the content most relevant to them.
Promoted Tweets’ new geographic targeting boosts targeted social marketing
It’s now easier for marketers to ensure their Promoted Tweets reach the right audiences, with the addition of nation targeting from Twitter.
YouTube feature highlights video marketing campaigns “On the Rise”
YouTube’s “On the Rise” feature gives publicity to promising video marketing channels on the website.
Approaching Olympics present content, social marketing opportunities for brands
The most recent installment of the Summer Olympics is approaching, and marketers can use the event to create relevant, timely website content that catches prospects’ eyes.
More marketers plan investment in content marketing in next 12 months
Seventeen percent of marketers plan to make blog content marketing a part of their web strategy in the next 12 months, making blogs common practice for one-quarter of companies.
Facebook search could receive Sponsored Results, as marketer spots test
Facebook is testing new Sponsored Results in its internal search engine that could direct users to relevant brand pages.
Report shows consumers using Yahoo search: Bing SEO can benefit marketers
A study from AYTM Market Research found that Americans are using Yahoo, but its user base has dropped considerably in recent years.
LinkedIn rolls out streamlined homepage, focuses on relevant shared content
LinkedIn will soon roll out a new homepage layout that it believes will make it more engaging for users and social marketers.