Consumer satisfaction report pegs Google+ user as the happiest
Google+ scored the highest of all social networks on a recent consumer satisfaction poll scoring 78 points, placing it far above Facebook at 60 points.
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New Facebook Timeline apps further focus on dynamic, shared content
Facebook’s Timeline apps demonstrate the company’s desire to turn the platform into a dynamic, storytelling mechanism for its users and for marketers on the site.
Yahoo named Google’s Marissa Mayer CEO: Local marketing services to come?
Late Monday, Yahoo announced that former Google executive Marissa Mayer is set to become its new CEO.
Another step for Google+ marketing: Users can add others to Circles through GChat
A new Google Apps features allows users to add GChat contacts to their Google+ Circles directly from their inbox screens.
SEO investment grows as traditional marketing channels show weak returns
Search marketing is receiving more focus and funding, as companies look to generate more sales and visibility on the web.
Consumer goods companies struggle to target convertible audiences
Catalina Marketing found that marketers are struggling to reach the audiences they define as targets.
46 percent of consumers sharing frustration with companies on social media
American Express recently released a report that found social marketing campaigns focused on audience interactions and customer service can improve brands’ reputations on the web.
Local ad revenues to rise 13 percent as businesses focus on local marketing
BIA/Kelsey found that companies are focusing more on marketing in local channels.
Blekko rolls out social content curation platform ROCKZi
Blekko has rolled out ROCKZi, a new user-curated social content platform aimed at delivering content based on popularity and relevance.
Website content, social marketing key as consumers look for purchase on smartphones
Developing a well-rounded web presence, including social media and content marketing, can help organizations appeal to mobile users.