Most Facebook marketing campaigns aimed at building awareness
A report from AdAge found that 45 percent of marketers named building brand awareness as their top goal with Facebook marketing.
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Search hits an all-time high in June, Google and Bing continue growth
Rising search activity demonstrates the value of SEO for companies implementing web marketing campaigns and measuring their success
Cutts: ‘People should avoid taking shortcuts’ in SEO
Matt Cutts reported that Google’s position on SEO will become more vigilant over time as it looks to deliver high-quality content to its users.
More than half of marketers dedicate at least 30 percent of budgets to web
Companies are turning to web and social media marketing more often, which could help convert the growing number of consumers likely to be influenced by brands active in the channel.
Google+ marketing now reaches iPad users with new app
Search and social marketers have another reason to add Google+ to their marketing line up: The network has released a new app for the growing iPad user base.
Google’s Matt Cutts says links within infographics may not boost SEO
Infographics are growing in popularity around the web, and Google is looking into some practices that may mislead those linking or embedding others’ visual content on their sites.
Content marketing efforts can help IT companies stand out as B2B demand increases
IT spending is growing rapidly, and content marketing can help companies standout to their target audiences.
Companies using social media marketing name cost savings, real-time insights top benefits
Social media marketing’s value continues to evolve with companies using the channel to identify new audiences and better serve existing customers.
Telecom companies, airlines succeed in interactive social marketing, other industries lag
A report from Social Bakers found that few industries are performing well in terms of customer service on Facebook.
Survey finds users intrigued by Facebook email after mass rollout
Some users are interested in using the @Facebook.com email addresses they only recently learned they had.