Web marketing opens marketers to massive and growing audience
More than 90 percent of Americans are active users of both email and search engines.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social marketing alert: Twitter for iPhone update places premium on relevant content
Twitter’s iPhone app experience may soon resemble use on the desktop site, according to a report from 9to5Mac.com.This could help marketers better reach on-the-go microbloggers.
Web marketing increasingly valuable for companies targeting teens
McAfee recently reported that teens and their parents are spending more time accessing the web through several different devices.
Planned Amazon smartphone could drive mobile search, content consumption
The pending release of a smartphone from Amazon and Android could further drive the need for mobile search strategies for marketers.
Twitter rolls out autocomplete search based on trends
Twitter’s new search features continue the company’s move to make its platform easier to use, whether they’re accessing the site on a desktop or smartphone.
Bing rolls out ad rotation to help marketers distribute content more effectively
Bing reported in its Advertising adCenter blog that a new feature will allow companies to distribute more successful paid search ads more frequently, but content marketing can help poorer-performing pages succeed.
Google announces integration of +1 with Chrome web store, social data becoming more important
The Google Chrome Web Store now includes +1 data, allowing users to see which of their followers have endorsed an app or extension.
Study finds custom Facebook tab engagement down 53 percent, shared content driving more traffic
Marketers using Facebook are seeing less engagement on their custom tabs since the rollout of Timeline in late March, and sharing valuable content on Page walls is increasingly important.
July 4th a top search topic, Google’s latest doodle invokes Woody Guthrie
Google Trends showed that July 4th was one of the top search terms on Wednesday, as Americans looked for information related to the holiday.
Facebook launches Voice button to let marketers switch between personal, work account
Facebook’s new Voice button allows users to interact with content as themselves or their company’s profile with one click.