Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How does a city trying to bounce back from the recession boost job generation and local brands to reach recovery? Cincinnati-based officials are looking to kill two birds with one stone by creating jobs for marketers to both reduce the city’s unemployment rates and promote community businesses.
Instead of reading the morning paper over coffee, consumers are now clicking to find the latest news throughout the day – the Organisation for Economic Cooperation and Development, a French-based international economic group, reports that 5 percent of internet visits are related to reading the news.
The young mobile marketing platform is quickly coming of age.
Consumers who search for products and services online are increasingly asking businesses to literally show them the value of potential purchases.
Most doctors have bulletin boards in their offices and health brochures in their waiting rooms, but now a number of doctors also post information about their practices on social sites.
When the iPhone 4 was released, some speculated that the iAd mobile advertising network would present a viable competitor for Google AdWords – especially since Apple pushed Google Mobile out of its mobile device market.
Reports from comScore reveal that online advertising will grow this year, with marketing budgets poised to increase.
June was a good month for Microsoft. The latest Hitwise data shows that Bing’s share of the search market in June increased 2 percent over the previous month.
It used to be that businesses would attract local on-the-go consumers who happened to walk past storefronts. Now, companies can catch the interests of local consumers on the go through their smartphones.
As the economy continues to recover, many industries are building up their marketing campaigns to make the most of increased consumer spending.