Numerous real-time search engines have been launched in recent months as startups try to capitalize on the search engine optimization (SEO) world’s growing mania for real-time content. However, writes Search Engine Land’s Matt McGee, few of them are worth the code that they’re written from.
On the other hand, Factery Labs could be a different story, according to McGee. Instead of simply tracking trend data or Twitter information, McGee writes, Factery Labs focuses on the facts about the day’s most quickly trending topics.
McGee describes one sample results page from Factery Labs as "rather than showing important tweets, tweets from important people, or the most popular links for each topic, it’s showing me the facts related to them." McGee says that "It seems to me that this is exactly what real-time search needs: information, depth, and context."
Search engine optimization (SEO) professionals generally agree that real-time content will be among the most important new trends to incorporate into their efforts, but there has been a widespread lack of success in coming up with an implementation that produces meaningful SEO results.
