The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google to unveil ‘rich snippets’
Earlier this year Google announced changes to the snippets users see on search engine results pages (SERP), and now the search giant says it will be introducing "rich snippets" to help searc
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Twitter as a search engine threat is ‘overblown’
When Twitter recently announced it would be making adjustments to its search function many people noted that it might mean the micro-blogging service could rival other search engines, but industry exp
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Retail sites should focus on SEO, not customization
A new report from Gartner notes that ecommerce website may be better suited spending their budgets on items like search engine optimization rather than a custom website. According to the report, these sites may be a
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Online marketing one of few bright spots in 2008
Although the weakening economy has hurt almost all forms of marketing, a new report finds that online marketing was one of the few bright spots last year.
According to the report from TNS Med
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According to the report from TNS Med
Retailers expected to maintain online marketing despite recession
The ongoing recession has many companies considering cutting back on their marketing efforts, but those who stick it out position themselves to benefit from reduced competition.
A survey rele
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A survey rele
New Twitter search means users must consider SEO in 140 characters
A growing number of businesses have begun using Twitter over the last year but soon they may need to worry about Twitter search engine optimization (SEO) just as much as they worry about it for their own websites. A
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Desire to load content with SEO keywords can backfire
When companies begin using search engine optimization (SEO) and original content to boost their website traffic they often decide to go heavy on dense keywords, but experts say that’s the wrong approach. Jane
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Construction firm turns to online marketing
It’s no surprise that web startups implement online marketing from the beginning of their existence, but one construction company has shown that even a firm that’s over a century old can get into the
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