The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Online marketing to increase 10 percent in 2009
Although online marketing has taken a hit from the recession, new figures from eMarketer show that digital advertising is expected to increase significantly over the next four years. The US Advertising Spending: The
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Are news organizations using SEO?
Many industries have been adopting search engine optimization (SEO) techniques to help drive traffic to their websites, but one industry that appears to be using the method may seem strange to many people – ne
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Google increases SEO for local companies
In what may help the search engine optimization (SEO) for businesses close to the area its customers are searching in, Google has made local searches the default setting for its results. It has always been the case
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AP stance may affect search engine results
The Associated Press has announced that it is taking a hard stance on sites that aggregate its news content, which may have an effect on the future of search. Monday the AP Board of Directors announced that it would
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Could Google, Twitter partnership change search?
Rumors continue to circulate about a Twitter/Google partnership which could shift social networking, but some say it could also drastically change search engine marketing. According to Nielsen Online, as of February
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SEO writing doesn’t have to be robotic
To get the most out of search engine optimization (SEO) it’s important to use relevant keywords on a website, but one SEO expert says that doesn’t mean the writing has to lack creativity. Writing for the
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Marketers and SMBs don’t agree on online marketing
Although many marketers are obsessed with using social media to interact with clients, a new study finds that marketers and small businesses aren’t seeing eye-to-eye when it comes to the marketing tec
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Not all shopping carts are SEO-friendly
Online retailers are increasingly using search engine optimization (SEO) to draw consumers to their site in a cost-effective manner, but one industry expert says some sites need to choose a more SEO friendly "s
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