The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Why Content Marketing Doesn’t Work (and How To Make It Work)
Content marketing projects have completely burned some people. At the same time, others have seen downright incredible success from effectively wielding their content.
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How to Build an Effective B2B Content Marketing Strategy
Ace your B2B content marketing strategy and shine in the spotlight with these tips. Here’s how.
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The Trouble with AI Detection Tools: A Content Writer’s Insights
Explore the challenges and reliability of AI detection tools in content writing through our experiment — a must-read for anyone navigating the AI landscape.
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SEO in Yahoo!: 10 Tips You Should Know
SEO in Yahoo! works a bit differently from other sites: Links matter a lot. Find out more with this guide.
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White Paper vs. eBook: What’s the Difference? (Infographic)
Ah, the great white paper vs. eBook debate. Today, we’ll introduce you to both and see which is right for your content marketing strategy needs.
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Eric Bush Works to Live, Not the Other Way Around
Life at Brafton means having the space to be obsessive regarding your job and still love your life outside of work. Learn how Eric Bush, our Manager of Paid Search, balances it all.
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10 Content Planning Resources You Can Use Today
Taking a thought-out approach to content production allows you to get the results you need. These 10 resources can assist you in planning your next deliverable.
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Content vs Copy: Is There a Difference? (Infographic)
What’s the actual difference between copy and content? And how can you master both to get the most out of your content marketing?
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