The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What Are Remarketing Services? Your Guide To Second Chances
Remarketing services are your chance to get visitors back if they didn’t take action on your website. Here’s why that matters (and how to do it).
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Google Stops Supporting Sitemap Pings – Everything You Need To Know
Learn how Google’s ending support of sitemap pings affects your SEO strategy and how to communicate future content changes to search engines.
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Two Birds with One Stone: SEO Strategy for Multiple Locations (Infographic)
Learn more about how to boost your SEO strategy for multiple locations and why it’s so important.
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Grab an Espresso and Learn Account Directing with Allison McMillan
From CMS to Account Director, Allison McMillan took the digital marketing world by storm. See how she did it with her favorite espresso in hand.
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Your Guide to a Great Health Care Content Strategy in 2026
Health care is going through major change. It’s going to take great content marketing strategies to maintain strong patient relationships.
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E-A-T Gets a New E: A Brief Rundown of E-E-A-T
Google added an extra E to E-A-T. What does it stand for and has anything changed? We have the answers.
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How To Pick the Best SEO Business Writer
Brafton has expert SEO business writers. What sets them apart from other types of content creators and bloggers? Find out more.
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Why Photography for Marketing Works: A Look at Use Cases, Benefits and Options
Visual content is everywhere, but finding the right ideas that suit your brand can feel overwhelming. Let’s look at why photography in marketing works and how you can get started.
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