Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Jan 21, 2026 Content Analytics Anthony Basile

Content Marketing Measurement: Choosing Metrics That Actually Prove Value

When it comes to content marketing measurement, carefully chosen KPIs provide the best insight into performance. Learn why and how to prove value.

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Jan 21, 2026 ai Aleisha White

Outrank Your Rivals: The Complete Guide to an SEO Competitor Analysis

Learn how to conduct a successful SEO competitor analysis, find keyword gaps, analyze backlinks and outsmart rivals.

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Jan 20, 2026 Content Writing Lesley Morrison

How To Write Long-Form Content (Without Overwhelming Yourself or Your Reader)

Writing long-form content doesn’t have to be overwhelming. Learn how to plan, structure and write with clarity and purpose.

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Jan 16, 2026 SEO Anima McBrown

A Renewed Way To Maximize Google Search Console in 2026

Explore Google Search Console’s latest updates, including annotations, AI-powered reports and branded queries, to gain clearer SEO insights in 2026.

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Jan 16, 2026 ai Chad Hetherington

How AI Is Transforming Market Research — and What Marketers Should Know

AI is reshaping market research, but a successful formula still needs human judgment and expertise. Here’s what you need to know about modern market research strategies.

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