The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What Is a Google Answer Box? Optimize for This SERP Feature
Google Answer Boxes, or featured snippets, claim top SERP real estate and get your content in front of more eyes. Here’s how to optimize for them.
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AI Article Writers: Helpful Tool or Creative Threat?
Considering an AI article writer? Before you choose, consider these tips, tricks and best practices to maintain your high-quality standard.
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How AI-Driven Content Automation Raises Consumer Cognitive Load — and What Marketers Can Do About It
AI makes content faster to produce but potentially harder to absorb. Learn how rising cognitive load might affect engagement (and how to cut through the noise).
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The 2026 Time Management Bootcamp: Building Systems for Success
Learn proven time management systems that help writers stay organized, reduce stress and boost productivity in fast-paced content workflows.
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Top Blog Topic Generator Tools and How To Use Them
Discover the best blog topic generator tools and how to use them effectively. Learn tips to align your content with your SEO strategy and target audience.
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Case Study Questions: How to Get Satisfied Customers to Make a Case for Your Brand [Video + Infographic]
Your ability to bring a case study to life hinges upon your line of questioning during the interview. Are you asking the right questions in the right order?
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There’s a Rumor That OpenAI May Buy Pinterest — What Users Think + What It Indicates
There’s speculative chatter about OpenAI buying Pinterest. Here’s what we know, how users feel and what marketers should consider if the deal goes down in 2026.
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The Website Content Audit Review: How To Conduct One and What To Look For
Website content audits: the SEO crystal balls that reveal the state of your web content. Here’s how to conduct one and what to look for in an agency.
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