The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Social advocacy in marketing, explained
Think people are talking behind your business’s back? You’re right. Learn how to turn traditional brand advocacy into a game-changing social venture.
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What Are Semantic Terms in SEO?
What are semantic terms in SEO? Learn how semantic keywords improve rankings, align with user intent and enhance search performance.
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Inbound Marketing Best Practices: Your Complete Guide for 2026
Inbound marketing is more cost-effective and better at serving customer intent. Here’s your complete guide for the best practices to follow in 2026.
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The Art and Science of Marketing: Caroline Maselli’s Approach
See how Caroline Maselli went from studying international relations to becoming a true talent in content strategy at Brafton.
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Are Re-Engagement Emails Worth It? Spoiler: Yes, and Here’s Why
Learn how re-engagement emails work and how they can improve email subscriber engagement, lower e-commerce cart abandonment rates and more.
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4 AI Competencies Every Marketer Needs in 2026 To Reduce Friction, Enhance Collaboration and Drive Outcome Quality
Writing quality prompts can be a valuable AI competency, but increasing adoption calls for deeper skillsets that reduce friction and enhance collaboration.
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Crafting Winning Content Guides: How To Write a Client-Pleasing Outline
Learn how to write clear, client-ready content outlines that guide writers, save time and improve results. Tips, examples and common pitfalls included.
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Semrush vs. Ahrefs: How To Choose Between These Top SEO Tools
Semrush and Ahrefs are two of the most recognizable SEO tools out there. They’re similar products, but each has its strengths. Here’s how to choose.
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