The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Where’s the ROI? Why B2Bs that say they’re using social marketing aren’t effective
B2Bs are jumping on social media, but they’re not always seeing results because they aren’t adopting strategies appropriately.
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Social media lessons we learned in 2014 (Trick or Treat Style!)
The best (and worst) social media marketing moments in 2014 – trick or treat style.
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Content Questionnaire, Rieva Lesonsky, Grow Biz Media
In this week’s Content Questionnaire, Rieva Lesonsky shares her take on the digital marketing field.
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The first search result matters more on mobile than desktop
By creating lots of in-depth content that contains relevant terms and focuses on a broad range of related subjects, brands can increase their chances of appearing in the coveted first search result.
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Employee Spotlight: Meet Casey, Content Marketing Strategist
Casey shares what it’s like to be a strategist at a content marketing agency.
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When it comes to holiday emails, the earlier the better
There’s still plenty of time to create an effective holiday strategy – and to promote it with the right type of email marketing.
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Why it pay$ to cut the jargon: A content marketing success story
One of Brafton’s client proves why it’s valuable to have writers on your content marketing team – Posts get more clicks and conversions.
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The perfect marketing Tweet? A relevant picture on Sunday night
To reap the benefits of social media marketing, brands need to understand their customers’ social habits – and what they want to get out of their online outreach.
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