The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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To be successful with video marketing, you need to first be sure the format maps to your goals.

Oct 17, 2014 Legacy Timothy Griffin

What kind of video do you need? A guide to goal-focused video marketing

To execute a successful video marketing strategy, pick videos that map to your ROI goals. Here’s a breakdown of how formats support your sales funnel.

Oct 17, 2014 News Alex Butzbach

How to time social media marketing promotion

Balancing different social channels and methods of promotion can keep a high-investment resource or marketing event relevant for a long time.

Oct 16, 2014 News Alex Butzbach

The future of conversational search is … actually conversational – Tips for optimization

Specific questions and contextual data can help brands improve their content and see better results as search becomes more conversational.

Oct 14, 2014 Legacy Molly Buccini

What makes a good content writer?

Brafton writers play a critical role in our clients’ success, and making the right choice every time we build our team is essential.

Oct 14, 2014 News Alex Butzbach

Dynamic email marketing builds loyalty, drives leads [data]

Filling News Feeds and blog sections with similar content doesn’t move prospects closer to your brand, and the same is true with email marketing.

Marketers must avoid design mistakes with their content marketing.

Oct 14, 2014 News Brittany Cornell

4 Design tricks for better marketing

Brands need to focus on their content as well as their design skills to be successful online – here are 4 tips for better marketing.

Oct 11, 2014 Legacy Molly Buccini

Scary social: 13 Cringeworthy brand fails of 2014

In the spirit of Halloween, here are 13 scary social media moments of 2014 – what went down, how the brand handled it – and our advice for next time.

Perry Leenhouts

Oct 10, 2014 Legacy Molly Buccini

What Makes Marketing Videos Effective? Our Director on Creativity, Investment & Message

Brafton’s Director of Video Product Perry Leenhouts on “the new Hollywood” and boring brand videos.

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