The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The top 3 marketing takeaways from a Google heatmap study
Users don’t treat Google search results the same way they did 10 years ago, and new research by Mediative illustrates how different the web has become.
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30 percent of page one search results contain at least one HTTPS URL
User experience covers a range of features, from encryption to usability to information architecture, and sites that use HTTPs are showing up at the top of search results.
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What is high-quality content? (& why that’s the wrong question)
A definition of what Google considers “quality content” isn’t going to make your web marketing successful – thoughtful, user-focused campaigns will.
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Tailgates, hashtags & selfies – Marketing #TWIT
Some of the greatest marketing moments come during sporting events (and tailgates). In this Marketing TWIT, we wonder if there’s ever a time to ‘turn off.’ Marketing #TWIT
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How marketers can overcome their content Achilles heel – Tracking analytics for ROI
Marketers are still struggling to measure content ROI, and it may be impacting their strategic success, according to recent data.
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Fastest way to better marketing results: Document the strategy
The 2015 B2B Content Marketing report shows most marketers don’t document a content strategy. This video offers tips for better ROI.
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Inside the minds of a video marketing team, as told through GIFs
Signs you work in video marketing – straight from our team of video producers and animators.
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Infographics named fastest growing content type by Content Marketing Institute
A new survey shows marketers are investing in visual content, like custom infographics and original illustrations, as their online strategies evolve.
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