The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Graphic redesign increases homepage conversions 200 percent
Industry: Communications Content: New graphic CTAs Highlights: Conversions increased 200 percent Looks matter in user experience, and you need good-looking call to action buttons if you want people to convert on you
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Panda winners: news and blogs – Panda losers: thin content
Sites with rich, unique and interesting content see better search rankings in the wake of the latest update to Google’s Panda algorithm.
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Want to use content for retargeting? Facebook Atlas might have the mobile edge
Extract: Facebook announced Atlas, a new technology to target consumers with paid ads across networks and devices, reminding marketers just how important segmenting and targeting is to online ROI.
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4 Tiers of content marketing to drive business results via #SMX
Are tech + marketing the content dream team? Learn the 4 tiers of content marketing from SMX East 2014 to put the two to work for your goals.
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Social is the new SEO: 3 #SMX tips for clickable, personal content
Here are 3 steps to creating good SEO content that’s inherently social, from IBM’s VP of Marketing at SMX East 2014.
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B2B Social marketing doesn’t have to be boring: 15 campaigns that nail it
These 15 companies break the misconception that B2B social marketing has to be boring to come across as professional and drive ROI.
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Optimize social content for short, frequent viewing sessions
As social media app usage increases, people will be looking for easy-to-read content that can be consumed in a matter of minutes.
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2 ways to optimize content for holiday marketing … before it’s too late
The end of the year is coming, and brands need to make sure their web marketing strategies are ready for the increased economic activity that accompanies the holiday season.
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