The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content Questionnaire: Melissa Ashcraft, Wacom
Melissa Ashcraft, Senior Social Media Manager at Wacom shares her take on the digital marketing landscape, including some social media pro tips.
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Employee Spotlight: Meet Max, Social Media Strategist
Max was fresh out of college when he started at Brafton. We’re talking extremely fresh – he interviewed for the job the day after he graduated from Boston College. It’s been more than a year since that fateful
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Want engagement? Look at dwell time, not CTR [study]
Click-through rate is a useful tool for measuring visitor engagement, but a new study reveals that dwell time might be a more effective way to assess the same behavior.
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Lead generation is the bottom line for inbound marketing campaigns
Marketers are feeling more pressure to generate leads, making it a top priority for execs, and content campaigns can help.
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Facebook Commandment: Thou shalt not buy Likes
Facebook had gone out of its way to show that paying for unnatural engagement isn’t just against the rules – it doesn’t offer the kinds of results that lead to traffic and conversions.
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Content payoff: Blog attracts qualified audience that converts 2x as often
One of Brafton’s clients saw the impact of a content marketing strategy when it started getting more qualified traffic that was converting faster.
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Video popularity contest: 76 percent of users share videos on Facebook [study]
People don’t discriminate between highly polished productions and personally made video, and brands shouldn’t be afraid to offer their followers video marketing content of any kind.
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Introducing Brafton’s Infographic: Why Content for SEO? (2015)
Marketers that want to drive results online should be creating content for SEO, but focusing on diverse campaigns that cross channels.
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