The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Employee Spotlight: Meet Thomas, Senior Video Animator
Thomas is sharing what it’s like to be a video animator in Brafton’s Chicago office.
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Don’t rely on one rating: Court rules Yelp can demand money for positive reviews
Businesses that rely on Yelp may find their SEO campaigns affected by factors outside of their control – courts rule they can charge for ratings.
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How to tie social marketing & SEO for better ranking content [data]
Searchmetrics research shows social engagement is positively correlated with search rank – but only when campaigns are coordinated with one another.
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Mobile marketing expected to reach $43 billion by 2019 – Are you ready?
As more businesses realize the power of mobile cues and contextual information for targeting customers, they are building content strategies around mobile users to drive ROI.
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Want to know how to get 150 percent more unique visits to your content?
Companies are getting more unique visits to their content when they put content where visitors and crawlers can see it.
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Dreaming of SEO – Marketing #TWIT
Check out our weekly illustrated marketing Tweet! We find clever, curious and otherwise notable Tweets and design a fun illustration. Marketing #TWIT
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63 percent of B2B companies will expand their content marketing budgets next year
B2B brands understand the importance and utility of content marketing, and many of them are dedicating more budget to these practices next year.
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To commemorate 1 billion daily video views, Facebook adds video marketing metrics
Brands that engage in video marketing should be publishing on Facebook, where this type of media gets an incredible amount of exposure.
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