The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Sara Jacobi Northeastern

Jul 04, 2014 Legacy Molly Buccini

The Content Questionnaire: Sara Jacobi, Northeastern College of Professional Studies

In this Content Questionnaire, we’re featuring Sara Jacobi, the manager of digital content at Northeastern’s College of Professional Studies. Check it out to learn more about this multimedia storyteller and he

Facebook conducted an experiment to find out if users were impacted by the types of content they see online.

Jul 03, 2014 Legacy Max Adagio

Did Facebook toy with your emotions? A look at the network’s research

Facebook recently came under fire for a research study that was published in the Proceedings of the National Academy of Sciences. Accused of manipulating users’ emotions, violating privacy rights and even infr

Google's Larry Page said Google+ isn't going anywhere.

Jul 03, 2014 News Lauren Kaye

Google+ isnt going anywhere – Larry Page says G+ is here to stay

Out with authorship images & in with Chromecast – a stronger G+ emerges?

Brands have to commit to a content strategy if they want to be successful.

Jul 02, 2014 Legacy Lauren Kaye

Want 101 percent more traffic? Commit to a content strategy

Like most things in life – content marketing drives the best results when brands give it time to take root. Check out the results this company saw.

A study finds most marketers still have a hard time accurately measuring their performance indicators.

Jul 02, 2014 News Lauren Kaye

Survey says: 43 percent of marketing decision makers need help measuring ROI

Survey says: 43 percent of marketing decision makers need help measuring ROI

Companies that send spam email marketing messages to Canadians will face steep penalties.

Jul 01, 2014 News Lauren Kaye

Stop sending! Violating Canada’s new anti-spam laws could cost you $10 mill

Canada’s new anti-spam regulations went into effect July 1 and marketers who violate them could face a $10 million fine.

Video marketing content's ideal length depends on the piece's purpose.

Jul 01, 2014 Legacy Timothy Griffin

Knowing when to say “Cut!” in your video content

Shorter is better for video content, but why? And do all videos need to be the same length? Here are some tips for creating the ideal video.

A new study shows consumers are increasingly impacted by digital experiences.

Jun 30, 2014 News Lauren Kaye

Nielsen reports digital is the future of retail – Is your web marketing ready?

The web is having a greater influence on sales, and companies need seamless strategies to maintain their success and grow.

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