The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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YouTube, the top destination for Millennials to learn about products
Video marketing is one of the fastest-growing content formats for good reason: It’s Millennials’ preferred method of learning about products and services.
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Not a wedding dress – Marketing #TWIT
Content is more like that little black dress – with a new necklace and shoes you’re rockin’ a different look! Marketing #TWIT
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Employee Spotlight: Meet Zoe, Video Supervisor
Zoe Arniotis got her first camera when she was seven years old, and she’s been holding onto it ever since. A photographer and videographer through and through, she’s a mastermind producer with a passion for capturin
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Semantic search alert: Knowledge Graph comes to Google Maps
Users are finding information in multiple kinds of searches, and Google Maps just added more semantic information to their results.
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Answering common questions about smarter content marketing strategies
Viewers’ top questions during a “Repurposing Content webinar” are answered in this handy guide, to help drive more marketing ROI for all.
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Why do Twitter users favorite posts? [research]
Favorites might seem like important signs of engagement, but social marketers should understand they probably aren’t good indicators of further action.
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Spam alert: You know when & where your links come from
Bing’s Duane Forrester recently shed some light on how marketers should approach links moving forward: Cautiously and organically.
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Sports highlights come to semantic search, other features possible
Google is providing highlight videos within SERPs for sports-related queries, and Yelp lets customers convert without even visiting company pages.
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