The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Stuck on a single approach? Get more traffic and engagement with an agile strategy
Strategy changes aren’t the end of the line for content marketing. In fact, they’re important opportunities for improvement.
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The average LinkedIn user is more engaged than you think
Businesses are mistaken if they pass up LinkedIn as a network where people go just to look for jobs. They are also there to learn and engage.
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Matt Cutts: One good article won’t save a site full of bad content
When it comes to what Google determines is spam, one bad egg can spoil the bunch.
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Social is important for planting search conversions seeds [study]
As consumers become multichannel buyers, marketers need to measure multiple touchpoints to make sure they understand their online campaigns.
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Have content, will travel: Where to post content for maximum impact
Brands that have committed to a repurposing strategy can still go a little further to optimize by thinking carefully about where they post.
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Short or long, Google’s judging your content on its quality
Google reps are making claims that frequency is not the only or best way to get organic content into top results pages – it’s all about quality now.
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Brands should invest in the right followers by targeting relevant social networks
The more followers, the better – except when brands find that they have many connections who aren’t engaged at all.
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What’s your biggest social fear?
Marketers aren’t as concerned with negative responses as they are with meeting followers’ expectations, according to a study.
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