The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Turning creative strengths into strategy with Brafton’s content marketers
Meet Hollie. She’s a senior content marketing strategist in our Chicago office, and she’s known for bringing a high level of detail to each client’s strategy – from “small mom and pop shops to huge corporation
Learn More
Conversational search could spell the downfall of keyword- and link-based SEO
Keywords and links will be important for years, but Google is looking for better ranking signals via conversational search.
Learn More
63% of marketers repurpose content to be “snackable” [study]
Repurposing content is a great way for marketers to take collateral they’ve already created and it and re-deploy it for more results.
Learn More
Is personal branding the missing link for content marketing success?
Mel Carson of Delightful Communications answered questions about what personal branding is and why it’s so important.
Learn More
Demographic trends and social adoption push mobile over desktop
Aging and social adoption have continued to progress, making mobile the primary window to digital content.
Learn More
Content noise in the digital ocean
Use content marketing to make sure your website doesn’t slip out of customers’ reach in the rough waters of today’s SEO landsca
Learn More
The secret of Instagram social engagement – no automation
Instagram proves that there’s a definite connection between the network’s lack of APIs and its sky-high engagement rates.
Learn More
Choice: Giving customers too much of a good thing online
The internet was supposed to empower consumers by giving them more choices – but brands run into trouble when they make choosing too open-ended.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
