The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Twitter has 255 million active users – Can it compete with other social networks?
Twitter recently announced it now has 255 million monthly active users, but is that enough to justify a social marketing strategy change?
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YouTube rolls out branded intros for marketing videos
Spicing up a video with a branded introduction can make its identification clearer and link video marketing materials to larger campaigns.
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Employee spotlight: Meet Lauren, Senior Operations Support
It was always Lauren Fox’s dream to live on the West Coast, but when she joined the Brafton team in early 2010, she had no idea her position on our administrative team in Boston would result in a long-standing caree
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Bounce Rate – Marketing #TWIT
All sites have some bounce, but if yours bounces like a bowling ball you’re doing it right! Marketing #TWIT
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Facebook is working to move content smoothly from app to app
Internet users increasingly look at the web through mobile applications, and Facebook wants to streamline how people browse for app content.
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Search crawlers check out bodies (of web content)
When it comes to web content success, SEOs and publishers need to think big picture and bring value to everything they put on the ‘net.
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Google cracks down on sneaky redirects
Whether they’re the result of honest UX mistakes or SEO tricks, redirects need to be managed carefully to avoid retribution from Google.
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If you want control over your SERP presence, give users what they need
If businesses don’t want Google showing alternate page titles, they should leave anything that could be considered misleading out.
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