Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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New data shows hashtags do not always have a positive impact on reach and engagement.

Sep 08, 2013 News Lauren Kaye

Do hashtags actually limit engagement & reach?

A new study shows social media content does not always reach more people when hashtags are included.

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Consumers are watching more videos and embracing long-form content.

Sep 07, 2013 News Lauren Kaye

40% of Gen Y watches streaming video content daily

With online video consumption at an all-time high, marketers need strategies to get their brand clips in front of ready Gen Y viewers.

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Brands can stay on the leading edge of social media marketing with live Twitter events.

Sep 06, 2013 Legacy Rachel Dobinski

Twitter Event Logistics Guide – 23 Tips for success

To keep social media marketing fresh and engaging, brands should consider hosting live events like Twitter chats.

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Marketers must develop new approaches to links in order to win in a post-Penguin world.

Sep 06, 2013 News Lauren Kaye

53% think they were hit by Penguin 2.0, only 7% recovered [data]

A new poll suggests marketers are still feeling the pain of Penguin 2.0 and may not be doing enough to recover in search rankings.

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Social sharing buttons encourage target audiences to distribute content on their own.

Sep 06, 2013 News Lauren Kaye

Brands pinning & tweeting to social commerce success

Which social networks deliver results? Data shows companies thrive with a mix of text and visual content to drive cross-platform conversions.

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Banks are leaving money on the table if they aren't using website content to reach customers.

Sep 05, 2013 News Lauren Kaye

Banks overlooking web content are leaving money on the table

Americans are going online to conduct financial service research and transactions. Banks must be there with web content to answer questions and nurture leads.

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