Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Twitter Lead Gen Cards connect the dots between social media content and marketing goals

Sep 04, 2013 News Lauren Kaye

Twitter invites all marketers to generate more leads with new Card

Twitter’s Lead Generation Card is now available to all companies, making clear that the network is making social commerce a priority.

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Marketers will need to find a new way to engage audiences because YouTube is getting rid of its video response section.

Sep 04, 2013 News Lauren Kaye

YouTube cuts video marketing conversations short by removing responses

YouTube recently announced it’s getting rid of the video response tool, forcing marketers to find new ways to invite engagement.

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Sep 03, 2013 Legacy

Content Marketing Recap: August 2013 (Video)

August delivered insights on Authorship, SEO ranking signals and the value of video, and Brafton’s tips help you boost your content strategy.

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Video content is the biggest thing since cable television for marketing campaigns.

Sep 03, 2013 News Lauren Kaye

Online video content:The biggest thing since cable [study]

Video marketing is taking over traditional television ads and brands risk falling off the radar if they don’t embrace it.

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Brafton's content and coffee video talks about the importance of user experience.

Sep 03, 2013 News Lauren Kaye

UX: The new X-factor in search

User experience is becoming a central theme of search engine marketing discussions and for good reason – Google says it’s essential for better web rankings.

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