The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The longevity of Facebook content
Social media content comes and goes, but with a few clever practices, brands can maximize the ROI of their Facebook collateral.
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Teens don’t want to trade their privacy for web content
Even young consumers don’t want data tracked when they use the ‘net, so marketers must still rely on content analytics for insights.
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Facebook gives businesses the gift of pictures
Brands already engaged in Facebook marketing will soon be able to enhance their social media marketing strategies with free images.
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Google & Facebook both care about quality content…a lot
Facebook announces it will now use an algorithm that surfaces high-quality social media content to the top of News Feeds.
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Why video content is worth its weight in gold
Most brands are using some form of video content to achieve their internet marketing goals, while superior companies are
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Go beyond surface-level content marketing in 2014
​Too many brands are producing lackluster content. SAP leads the way by talking about how it fits into consumers world.
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How to resolve external marketing challenges
​Brands must come to the table with their own ideas even when working with third-party marketing agencies.
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Slow sites lose ground in SERPs
Speed matters in search rankings, and brands with slow-loading web content might find themselves at the bottom of SERPs.
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