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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Marketers need more SEO guidance when algorithms are released, because they worry the most about these penalizations.

Aug 21, 2013 News Lauren Kaye

Marketers fear algorithmic updates most

A survey finds algorithmic updates inspire more fear in marketers than manual webspam penalties.

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Neiman Marcus takes control of its Pinterest marketing one purse at a time with an exclusive offer.

Aug 21, 2013 News Lauren Kaye

How Neiman Marcus is killing it with Pinterest marketing

Most brands still struggle with finding what customers are looking for through social engagement and how to measure performance, but Neiman Marcus has found the sweet spot.

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Aug 21, 2013 News Ted Karczewski

How Facebook Likes lead to website conversions [data]

If a user Likes a brand on Facebook, his or her social network will likely form a positive opinion of that same company.

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Facebook still a vital social media marketing channel for brands.

Aug 21, 2013 Legacy Ty Scheiner

4 reasons why Facebook isn’t dead

Some think Facebook will fall as newer platforms rise to fame, but there are reasons why the site still counts for social marketing success.

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Aug 20, 2013 News Lauren Kaye

Are +1s more influential than links for search rankings? [data]

Despite all the criticism Google+ has received about its success as a social network, a new Moz analysis finds the site is critical for search marketing success. A recent study revealed Google +1s are strongly relat

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