Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Aug 08, 2013 News Lauren Kaye

Social marketing 2.0: 18% of companies use 7 networks

Marketers are developing new strategies and goals to keep up with the social media landscape, but they’re looking for the same returns.

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Webmasters don't have to let their sites be pulled down by bad links.

Aug 08, 2013 News Lauren Kaye

For link protection: Google says ask nicely once, then disavow

Marketers are focused on links, but Google’s Matt Cutts says it’s as easy as ask and disavow to keep spammers from hurting SEO results.

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Aug 08, 2013 Legacy Ted Karczewski

Successful auto video marketing breaks the ‘car salesman’ stereotype

Auto brands that focus on storytelling over car features often produce more viral-friendly and engaging video content.

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Marketers using Authorship will finally see the payoff for in-depth articles.

Aug 07, 2013 News Lauren Kaye

Authorship finally comes to fruition…for new in-depth SERPs

Google brings an in-depth news section to SERPs. Authorship and other advanced SEO markups help marketers get their web content in.

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Aug 07, 2013 News Ted Karczewski

Real-time marketing doesn’t bite for Shark Week fans

Brands may hesitate to market in real time after consumers scoffed at Royal Baby content, but Shark Week proves web users still love corny social content.

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