The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Editorial policies & planning are stumbling blocks for content marketing [study]
Content marketing is becoming standard for success on the web, but a study suggests companies get hung up on basic principles.
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Content: Now key for generating qualified leads
​A new survey shows that marketers are increasingly using online content for lead generation purposes.
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Google does more than you think to keep global ‘net spam free
Google does pay attention to spam web content on international domains, and it’s looking to hone its efforts to keep search results clean.
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Building brand sentiment top priority for 2013
​Businesses are funneling resources toward video marketing, social media content creation and mobile SEO to increase brand sentiment in 2013.
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Social marketing reaches 72 percent of U.S. adults
Social media penetration has reached new heights, and agile brands can capitalize on new members by optimizing social content.
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Content Marketing Recap: July 2013 (Video)
No summer vacation for content marketers looking to get an edge: July’s industry insights from Brafton can fuel stronger content strategies.
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Brafton to answer lead gen questions at LeadsCon East – Booth 906
​Brafton’s Business Development Executives will be at LeadsCon East to talk content marketing best practices in today’s digital age.
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Brands spend less on paid ads, more on custom content?
A Nielsen report shows companies are spending less on paid ads, which suggests they might be raising budgets for organic content creation.
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