The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google cautions use of alternate domains that geotarget other areas
With .com domains at a premium, some webmasters are looking to build presences on alternative domains – a practice Matt Cutts says is risky.
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Data: Retailers catch early shoppers with web content
Online shopping changes how consumers purchase items and their research habits. Brands must plan ahead with digital content strategies.
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How good is your PPC content? New AdWords reports add insights
Marketers should note that Google is undergoing a number of changes, including Quality Score reports for companies’ AdWords campaigns.
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Social marketing for SEO: Google patents new search filters
​A new patent filed by Google may be part of wider efforts to merge social media marketing and search results.
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Unoptimized social media content alienates consumer demographics
Marketers must tailor their content and distribution channels for target audiences to earn engagement and drive results.
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Repurposed content: Nurture leads and net profits
Marketers are savvier with their content marketing strategies and new technology makes it possible to target prospects more effectively.
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A lesson in how NOT to engage in social media marketing
Marketers might lust after celebs’ follower counts on Twitter, but they should avoid certain behaviors that have proven to be social fails.
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Facebook insists it doesn’t have a user satisfaction problem
Facebook speaks out against reports that it’s losing sway with the audience that propelled it to the top.
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