The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google: Enhanced campaigns coming if you like it or not
If marketers aren’t excited about the switch to Enhanced AdWords, they may need to rein in sponsored strategies and invest in organic.
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Chipotle feigns hack attack: Better ways to spark engagement
Brands see instant social media engagement from big events like hacks, but upticks fall short of organic social marketing in the long run.
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Fashion brands could be stronger at social marketing, study shows
​Fashion blogs don’t always go the extra mile and promote their content via social media networks.
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On Facebook, pics and snippets boost engagement [study]
When creating content for Facebook marketing, brands should prioritize pictures and short updates to increase engagement with followers.
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SEO content builds loyalty among empty-nest pet owners
​Pet owners are active blog readers, turning to the ‘net to learn how to better care for their favorite animals.
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A clean site is a successful site: Hidden content not always spammy
In a recent Webmaster Help Channel video, Matt Cutts says hiding text can be good for search rankings if it means a cleaner site and better UX.
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SEO industry suspects news providers gaming Google News
Every brand wants to be at the top of SERPs, but some suspect news outlets are cheating the system to reach No. 1.
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Most say Google+ has little-to no effect on search campaigns
​A new survey notes that most clients and agencies feel that Google+ marketing doesn’t influence their search campaigns.
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