The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Bing's new Autocomplete feature may give Google more of a run for its money, impact brands' SEO strategies.

Jul 21, 2013 News Lauren Kaye

Bing makes play for search share with expanded autocomplete

Marketers must pay close attention to Bing in the coming months because the second-leading search engine introduced a new autocomplete feature similar to Google’s Knowledge Graph.

PPC campaigns may not be marketers' safest bet if color changes impact ad transparency.

Jul 20, 2013 News Lauren Kaye

Are PPC campaigns at risk as Yahoo experiments with color?

Marketers should consider investing in content strategies at the expense of PPC campaigns to avoid issues with sponsorship transparency.

Social sharing buttons encourage target audiences to distribute content on their own.

Jul 19, 2013 News Lauren Kaye

Facebook leads in social shares, but is it best for all brands?

Marketers must consider which social channels are the best avenues for sharing web content.

Hashtag of the Week SEOBrags

Jul 19, 2013 News Ted Karczewski

Hashtag of the Week: #SEObrags – Tell us about your SEO wins

Brafton’s Hashtag of the Week is #SEObrags. Use the hashtag and @mention @Brafton to brag to us about your SEO strategy.

Marketers may need to adjust their social media strategies to reflect Facebook's recent changes.

Jul 19, 2013 News Ted Karczewski

New Facebook feature supports smarter social care

Facebook page administrators can now use visual content to further engage customers looking for social care resolve.

B2Cs prioritize conversions when assessing the success of their landing page optimization practices.

Jul 19, 2013 News Ted Karczewski

42% of web users don’t notice retargeted web content

Brands should focus on producing educational content for organic search, and minimize efforts on retargeting because it may not work.

Marketers are wise to tailor web content to mothers' needs because this demographic has high conversion and loyalty rates.

Jul 19, 2013 News Lauren Kaye

Brands can become moms’ one-stop-shop if they build trust

There’s a lot at stake if brands establish themselves as a mothers’ helper through web content – this demographic drives online conversions.

Marketers may not have to provide as much knowledge as they must convince readers they understand a given concept.

Jul 19, 2013 News Lauren Kaye

What you think you know matters most for conversions

A study suggests that consumers’ purchasing decisions are influenced by how much they think they know, not what they actually do.

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