The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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40% of consumers admit social sway impacts purchases
Social media marketing is proving to generate leads and conversions for participating brands.
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Google confirms softened Panda algo released
Marketers might see their domains rise in SERPs because softened Panda algorithm is rolling out, Google reports.
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9 Golden Rules of Video Integration (video) – 3rd Thursday Tip
Brafton offers its 9 Golden Rules of Video Integration to help marketers get the most out of their investments in video content marketing.
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Where’s the analytics? 42% of brands let gut instinct guide strategies
​Marketers are getting savvier, but too many still let their gut instincts guide marketing strategies when data could do it smarter.
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Video creativity: Why are brands creating blah content?
​Video content reach is at an all-time high, but brands still don’t generate more than 1,000 views. Where has all the creativity gone?
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Empowered customers demand relevant, timely content
Marketers who refuse to innovate will be left behind by today’s consumers, who want online content throughout purchasing pathways.
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Video marketing more important as consumers cancel cable
Consumers are cutting the cable cord as they consume more video content and smart brands are gaining exposure on popular social networks.
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Snapple gets visual with ‘Fun Facts’ video content
​Brands can learn a lot from big brands’ marketing efforts, and Snapple’s latest video content campaign is one of the best around.
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