The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Data suggests mobile finally taken seriously by brands across U.S.
​Mobile content was an afterthought last year, but the ANA shows brands are investing in mobile marketing at record speeds in 2013.
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Brafton to talk shop at SMX Advanced – booth 28
​North America’s largest content marketing agency Brafton will attend SMX ​Advanced​ in Seattle, WA, on June 11-12 at the Bell Harbor International Conference Center.
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On-the-go social marketing made easy with new Twitter features
New mobile Twitter features make it easier for marketers to keep online conversations going with accurate and timely social content updates.
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Email drives 4x more conversions than social for ecommerce brands [data]
​A new report highlights the re-emerging power of email marketing and suggests brands turn off autopilot and get serious with content creation.
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Marketers must start conversations online, finish them in stores
While marketers must keep mobile SEO in mind as device adoption rises, a survey finds consumers still prefer to convert offline.
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Will smartphone adoption and mobile search change SEO strategies?
Marketers must verify their web content is mobile-ready to keep top search results positions, as smartphone adoption breaches halfway mark.
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Content marketing: From overlooked to essential for success
​Ad executives say content marketing is an important practice for spreading the word about their products and services.
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Does brand size determine Facebook marketing success?
​Social media marketing success requires companies to develop interactive campaigns, but company size might also be a factor.
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