The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Cut the spam: Organic reads better on the web
A recent Twitter settlement and Google’s latest Penguin update send clear messages to marketers – spam content won’t be tolerated any more.
Learn More
SEO mobilized: How strategies differ on mobile & desktop search
Tips for creating a mobile SEO and content strategy that puts your brand’s products and services in front of on-the-go web searchers.
Learn More
Online video content poised to dethrone TV spots for ad success
A study shows advertisers find online video just as effective as TV spots, prompting marketers to redistribute their budgets.
Learn More
Is Facebook bringing bigger ad content to the News Feed?
​Search Engine Watch reports signs of Facebook tinkering with its ad units, potentially bringing bigger advertisements to the News Feed.
Learn More
Mobile users find video on social media, not in search [data]
​Mobile users are increasingly discovering video content via social sites instead of search results, according to a recent study.
Learn More
Teens’ data sharing attitudes make audience targeting easier
Brands that capitalize on teens’ willingness to share data online can create targeted content marketing campaigns based on users’ core motivations.
Learn More
AdWords Editors updates give marketers reins in paid search campaigns
Google recently updated AdWords Editor features to give marketers more control over their paid search campaigns.
Learn More
How top-of-funnel marketing influences website conversions
​Businesses that strengthen their lead nurturing practices across the sales funnel will influence prospects’ willingness to buy no matter which channel they’re on.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
