The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Mobile search: How brands should optimize content for greater visibility
​How’s your mobile SERP presence? Branded content that’s optimized for Google and Safari can bring more visits, as these hubs generate the most mobile traffic.
Learn More
Facebook’s updated search tool brings local social marketing opportunity
​Facebook’s ‘nearby’ tool now goes by ‘local search,’ which will help spread awareness of the feature’s functionality.
Learn More
Businesses reap the rewards of email content, but still miss opportunities
​A new study shows email marketing delivers ‘excellent’ ROI, but many companies admittedly rate their email content as ‘poor.’
Learn More
(WHY)ite Papers for SEO
White papers can be valuable components to any SEO strategy. These documents build organic links and help position publishers as authorities in their fields.
Learn More
Three new Twitter Cards create dynamic social marketing opportunities
​Businesses can now promote their mobile apps, photo galleries and products in Tweets.
Learn More
How do social media analytics fuel content marketing? #cmQs Insights
Brafton held its second LIVE Twitter chat with co-host Sprinklr about the value of social media marketing analytics. The goal of this month’s discussion was to answer any question on how to improve content cre
Learn More
Google+ Local Page management features improve content targeting
​Google+ Local updates its business-facing interface to make managing social Pages easier than ever before.
Learn More
How do SMBs spend their digital marketing dollars? Email content
​Email marketing remains a priority for American SMBs, and quality branded content helps drive results.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
