The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook marketing: Why no one will mourn the removal of ‘Friends of Fans’
​Facebook will remove “friends of fans” data, and social media marketing analytics will focus on more telling metrics moving forward.
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Foursquare’s new search tool: Good for user-generated content?
​Foursquare continues to bolster its local recommendation and search assets to compete with Facebook and Yelp.
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90 percent of consumers convert after reading positive online reviews [study]
​Want to inspire positive user-generated content on your site? Create custom content to improve the customer experience.
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Auto marketing changes lanes: More video & social content for lead gen
​Video marketing drives foot traffic to auto dealerships, and automakers must adapt to evolving search trends.
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Google’s new annotation puts customized content in front of international consumers
The new rel-alternate-hreflang tag allows webmasters to tailor what content reaches web searchers based on language and locale.
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Study: 44 percent of Americans say video content inspires them to convert
​Video content is measurably proven as a powerful tool for increasing website conversions, with consumers turning to visual media for reassurance about products.
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B2B challenges: Can SEO content solve common marketing concerns?
​BtoB Magazine points out some frequently reported B2B marketing challenges that both SEO and content marketing can help solve.
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Study: Website & corporate blogging work best for customer acquisition & retention
​Content marketing can produce SEO content that acquires and retains customers.
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