The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Desktop searches reach highest level yet in March 2013 [data]
​comScore’s latest U.S. Search Rankings Report showed the desktop search increased 11 percent month-over-month.
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Will internal content links draw the ire of Penguin? [Cutts speaks]
With the next Penguin update looming over SEO marketers, Matt Cutts released a video with insights on the search impact of internal links.
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U.S. enterprises invest in external and internal social marketing talent
​Social media helps big brands align their content strategies to support business growth, development and revenue streams.
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Video consumption increases year-over-year among female audiences, study says
​Women engage internet video content frequently, and brands can inspire website conversions with positive messaging.
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Why content is more important than your mobile site
​Focusing on custom content is a sure way to keep prospects engaged, while a poor mobile site pushes customers away.
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Cigna & Digitas Health inspire health & pharma brands to get social
​Pharma and healthcare brands are three to five years behind in terms of internet marketing, but social media content helps them catch up.
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Social marketing will see continuous growth, led by Facebook & Twitter
​Social users connect with more brands on Facebook today than ever before, and social marketing initiatives continue to demand attention
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Content Leaders drive brand journalism forward in U.S.
​Content marketing now receives nearly 40 percent of the average brand’s budget, and today’s biggest ​companies lead by example.
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