The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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3 must-haves for SERP domination with content – 3rd Thursday Tip
Want to increase clicks in SERPs, but aren’t sure how? Brafton’s Third Thursday Tip will let you in on the secret to CTR success.
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Site content layout plays a big role in bounce rate and SEO [stats]
​Content marketers shouldn’t only focus on writing quality custom content, but improving their sites’ designs, too.
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Engage a captive audience: Bored travelers look for branded content [data]
​Travel marketers (and others) can reach vacationing consumers or business travelers by targeting them in-flight with branded content.
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6 Authorship examples – including three businesses that get it
Content marketing has flooded the web with a range of content types, and Google looks to media based on authority, not budget or SEO.
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Brafton to attend Pubcon New Orleans – booth 27
​Brafton’s business development executives will be at Pubcon New Orleans, talking content marketing and how it fits into the marketing mix.
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Pharma marketers use social marketing for healthy business [data]
Social media marketing has become an attractive channel for pharma marketers, as more people turn online for health advice.
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The social snowball effect: Likes, RTs, +1s generate more impressions
A survey suggests that the more Likes, Retweets and +1s content receives, the more people will be drawn to branded content in the future.
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SEO content wins & maintains leads
Website and blog content are found to be the most effective tools for customer acquisition and retention.
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