The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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LinkedIn makes lead gen and nurturing easier with Contacts feature
​LinkedIn users can now bring all online conversations together in one place, helping companies create cross-platform marketing campaigns.
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SEO content helps brands take advantage of rising ecommerce spend
​A new eMarketer report shows consumers are increasingly spending money online, and brands can create custom content to improve sales margins.
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What marketers can learn from AP’s hacked Twitter account
​Twitter has become the most influential news source on the web today, and having your account hacked can ruin your social marketing programs – and the price of your stock – instantly.
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Social marketing: Customer loyalty, no price cuts needed [study]
​A new survey shows that Americans choose products based on positive brand experiences on social media, not just price.
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Brands should love social marketing as much as Americans do [data]
​Two new reports show Americans spend significant time accessing social media via personal computers and mobile devices, as marketers plan to spend more on the channel moving forward.
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Website content builds email marketing lists
​Integrated marketing much? High-quality content can compel site visitors to opt-in for regular email content delivery.
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Twitter marketing drives sales for gaming companies [study]
​A new study shows virtual entertainment brands should get in the Twitter marketing game; Tweets spark offline sales and word-of-mouth marketing.
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B2Bs say email, content marketing best for lead gen [study]
​Business-facing organizations use internet marketing tactics to generate leads online, and new data shows which practices are hardest to implement and which work the best.
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