The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Video content: Fresh for 3 months [data]
​Video marketing campaigns can drive instant results, and heavily promoting past publication generates long-lasting returns.
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Most Bing searchers click No. 1: Content marketing key to SEO ascent
​Bing’s No. 1 option in SERPs generate up to 75 percent click-through rates – brands not at the top must get creative to attract web users online.
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Content analytics & social listening personalize sites for prospects
​Web users want personalized websites, and various analytics reporting tools can help marketers develop the right strategies for their target markets.
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Content adds worth to the web
When asked what adds value to the internet, 92 percent of surveyed Americans said accessible, free content.
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Survey says: Marketers increase social & video content budgets
​A new study from Nielsen shows that social media marketing and video marketing dominate brand advertising budgets this year.
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Content makes inbound marketing great, fuels results [data]
​A new report from HubSpot shows the value of inbound marketing, but brands need content experts to help them see meaningful results.
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Millennials likely to sell out for relevant web content [survey]
​A new study shows great content can be direct lead generation, with consumers 18 – 34 willing to give brands private info in exchange for relevant reads.
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Why video content analytics are critical for an optimal user experience [Interview]
Brafton sits down with Conviva to discuss the evolving world of video content and analytics.
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