The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Marketers must treat YouTube like other social media channels - by delivering a steady stream of content.

May 03, 2013 News Lauren Kaye

Video content gaining more views and shares in Q1 2013

Marketers are winning video content views and social media shares with compelling storylines.

SMX West Authorship

May 02, 2013 News Lauren Kaye

Is Matt Cutts saying Authorship updates are not imminent?

Cutts indicates that its patents aren’t indicative of the company’s future plans for search and SEO, but brands should still establish Authorship to increase CTRs.

B2B audiences browse online content before they buy.

May 02, 2013 News Ted Karczewski

Proof website content builds customer relationships

A survey finds that Americans prefer to shop and engage with brands on the web over in-store experiences.

Pinterest is a top outlet for social media marketing because it shows more about brands and users.

May 02, 2013 News Ted Karczewski

70 percent of Pinterest users start conversations with brands online [data]

Pinterest marketers must focus more on lead nurturing than lead generation, as consumers use the site to engage brands first.

Reddit may not be living up to full potential due to lacking user experience.

May 02, 2013 News Ted Karczewski

Facebook: Still the best social marketing site for customer engagement

Facebook’s slight decline in the U.S. shouldn’t push marketers away – the site still reaches over 1 billion monthly active users.

LinkedIn adds new tools for content marketing

May 01, 2013 News Lauren Kaye

B2B social marketing gets visual with new LinkedIn feature

LinkedIn users can now improve their profiles with visual images to inspire engagement and enhance SEO results.

Social content

May 01, 2013 Legacy

Content marketing recap: April 2013 (Video)

Brafton’s April content marketing recap can give your strategies a face lift in May.

May 01, 2013 News Ted Karczewski

Social media growth fueled by older demographics, led by U.S. moms

Recent data shows that older consumers feel more comfortable engaging on social networks, fueling network growth across the world.

Subscribe to
The Content Marketer

Get weekly insights, advice and opinions about all things digital marketing.