The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google’s updated image interface: Brands lose clicks
​Both Google and Bing altered their image search filters to achieve their unique goals – which update is best for businesses?
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When does fresh, custom content rank first? Cutts has the answer
Companies may see better search results success when they keep their online content updated.
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Custom infographics drive clicks, Tweets and links for SEO [data]
​A recent case study suggests that infographic marketing outperforms display advertising by 300 percent.
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Google+ marketing supports interactive posts with clickable CTAs
​Google+’s interactive posts spark on-page engagement and mobile lead generation.
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Storytelling matters most with video content virality
​Marketers should learn from fast-moving consumer goods brands – creative storytelling increases social shares, engagement.
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Google’s Customer Journey tool exposes sales & content truths
​Google’s new analytics tool tells marketers when their customers engaged with certain channels during the sales cycle, helping brands develop smarter marketing strategies.
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Don’t become spam: Consumers want content, not ads
​A new survey finds that nearly 10 percent of web users would boycott a product if it was repeatedly advertised to them in search, social and elsewhere online.
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Pinterest Marketing: When old features become new opportunities
​Pinterest brought back a few features based on user feedback, and marketers can use these functions to improve their social media marketing campaigns.
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