The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Custom content earns nearly 40 percent of marketing budgets
The lion’s share of marketing spend is going toward custom content campaigns across the most popular channels.
Learn More
How to beautify your site content
Graphics bring color and life to any boring website. Make sure your web presence is pretty with graphics and design content.
Learn More
Local search on mobile devices increases four-fold in 2012
Local search will become more important in content marketing strategies as mobile users increase activity on smartphones and tablets.
Learn More
Marketers – Are you ready for internet transparency?
Marketers may need to become more transparent in the future to keep up with content marketing trends.
Learn More
B2Bs with customer-centric custom content score better leads [data]
Content marketing is a winning strategy for lead generation, and customer centricity is the key to success.
Learn More
How verbs drive results on today’s popular social networks
​Recent data shows that verbs can drive website conversions and engagement on Pinterest and Facebook.
Learn More
Real-time content marketing demands scalability
​An interview with Percolate’s Noah Brier highlights the importance of real-time content marketing in today’s fast-paced digital world.
Learn More
Not all traffic is created equal: Qualifying SEO & PPC visits
What’s the difference between the traffic you generate from PPC versus SEO? Learn how to qualify your traffic to maximize your content ROI.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
