The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Facebook’s ad suite acquisition: Better social media content delivery?
​The social media giant recently purchased Atlas Advertiser Suite from Microsoft for an undisclosed amount.
Learn More
What your content marketing campaign should learn from The Economist
​Economist.com uses reader data and vertical slices to promote relevant custom content to their customers.
Learn More
Content marketing recap: February 2013 (Video)
February marked the two-year anniversary of Panda, and Brafton reviews the month’s top content marketing news to give you insights on improving your strategies.
Learn More
Target social content smarter: Facebook enhances ‘Custom Audiences’
​Facebook marketing looks even more attractive with third-party data.
Learn More
Market to individuals, not masses
​​Social media analytics provides marketers opportunities to treat customers like individuals again, something lost in the recent new media shuffle.
Learn More
How ‘social influencers’ can become your content marketing asset
​A new study suggests that brands should reach out to influential bloggers for help promoting products and services via custom content.
Learn More
Why Pinterest marketing makes sense for the average business owner
​Pinterest just secured another round of investment capital, and ​it will continue to evolve to serve its active members.
Learn More
The expanding role of paid social media content ads
​Social media marketing has become smarter, stronger and more dynamic, and advancements in paid social advertising has contributed greatly.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
