The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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In SEO we trust
Search engines have earned the trust of Americans hungry for breaking news content.
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Social media marketing and fries: How McDonald’s monitors social chatter for brand success
​Social media monitoring allows marketers to manage accounts in real time.
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Social listening: Consumers want responsive content without feeling ‘monitored’
​A new study shows that consumers understand social listening happens all of the time, but they aren’t sure that its appropriate.
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Why content marketers will love the new Chrome app: Sharing
​Content marketing professionals will love the new search and discovery features in the Google Chrome iOS and Android applications.
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MORE reasons Twitter needs content marketing: Updated discovery features
​Twitter marketing may benefit from the social media network’s latest updates to its search and discovery functions.
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How Facebook’s new News Feed rewards good content marketing
Facebook puts branded content front and center with its revamped News Feed.
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How creative content writing can cater to mobile technology
​Brands that use content marketing to drive premium leads likely rely on email, but now they must also embrace mobile content.
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Facebook: ‘Content is hard to scale’ but needed to set Pages apart
​Facebook highlights recent growth metrics around its Brand Pages and Promoted Posts offerings.
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