The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Retailers generating more transactions from tablet users than smartphone owners
​Mothers spend more than half of their time shopping via mobile devices, and many are inspired by social media content.
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Pinterest marketing: Web analytics changes how brands pin social media content
Social media marketing campaigns will benefit from Pinterest’s new Web Analytics tool.
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Facebook acquires Storylane: Could the two companies work together on News Feed?
​Storytelling platform Storylane just joined the Facebook team, potentially helping brands get their web content in front of the right people.
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How custom content helps brands aggressively retain their customers
​Content marketing helps speak to buyers throughout the sales cycle, retaining prospects in the process.
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Matt Cutts, Duane Forrester talk ‘Adventures in SEO’ at SMX West
At SMX West, Google’s Matt Cutts and Bing’s Duane Forrester shared SEO best practices and insights on search updates to come.
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Twitter marketing: B2B tech brands generate above average leads via social media content
​Twitter proves its audience-targeting capabilities with new research from Compete.
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LinkedIn marketing alert: Page managers can spotlight their brands’ Groups
​LinkedIn makes it easier for companies to promote and feature their Groups on their Pages for streamlined marketing efforts.
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Struggling with strategy: B2B content marketing still met with challenges
​A new study shows that business-facing brands still struggle to allocate appropriate resources toward content creation efforts.
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