The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google’s U.S. search share increase, while desktop queries rise by 8 percent
Google’s search share drops in two major global markets, but increases in the U.S.
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Marketers look to video for greater brand visibility
Video ad spend increases and is expected to continue its growth path in 2013.
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Mixed-media content creation can help brands engage on Twitter
Twitter highlights the importance of visual content with its new upgrade.
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Resource-lacking B2C marketers can outsource content creation
Outsourcing is a cost-effective way to ensure that marketers are getting quality content when they lack manpower or funding.
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Pinterest marketing: Did the social site just throw its hat into the corporate ring?
Pinterest tailors its service to assist businesses in reaching their marketing objectives.
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Facebook’s Pages Feed highlights new content from brands
Facebook continues to focus on helping marketers getting branded content in view.
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Social needs interactive content to prevent community ‘ghost towns’
Advocacy is a focus goal for social efforts, but some content marketers are failing to adopt best practices that win follower loyalty
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Is Instagram the next social commerce star?
Study shows engagement from Instagram users is 10 times greater than on networks like Facebook and Twitter.
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